Trucks account for about one half of the U.S. new vehicle market. And Ford is the industry leader.

• Ford set an industry record for truck sales in 1998 (2,363,414) with total sales up 5 percent. Ford's truck share was more than 30 percent.
• Since 1991, the SUV market has grown from about 900,000 units to nearly 2.8 million. It's the only segment that has had double digit growth every year in this decade.
• One of every four U.S. sport utility buyers purchases a Ford SUV.
• Ford F-Series was the best-selling vehicle - car or truck - for the 17 ^th consecutive year (836,629 units).
• One of every 10 vehicles sold since Ford was founded in 1903 has been an F-Series truck. In 1995, F-Series surpassed the Volkswagen Beetle as the best-selling vehicle nameplate of all time.

More 1998 Truck Sales Highlights

In 1998, Ford Motor Company was No. 1 in U.S. truck sales for the fourth year in a row, outselling its nearest competitor by a record margin of 213,337 trucks.

Ford Division was the top-selling truck brand for the 13 ^th calendar year in a row, with a record 2,233,465 trucks sold and the largest ever margin over the nearest competitor - 683,367 trucks.

Four Ford brands placed among North America's Top Ten-selling trucks (F-Series #1, Explorer #3, Ranger #5, Expedition #9).

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